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Entrepreneurship (ENT101)

Course basic information
Course title: Entrepreneurship            

Course number and code:ENT101 

Credit hours:1 hour 

Contact hours:1 hour  

Course Objectives

This course aims to:

  1. Introduce the course’s content, syllabus, teaching strategies and assessment methods.
  2.  Explain the concept of entrepreneurship and identify the characteristics of the entrepreneur's personality.
  3.  Increase students’ knowledge of the importance of small and medium-sized enterprises and their role in the development of the national economy, and the difficulties such enterprises may encounter.
  4. Equip students with the necessary skills enabling them to generate distinct creative ideas.
  5. Introduce students to the entrepreneurship history in the Kingdom and its supporting role in the Kingdom’s 2030 Vision.
  6. Equip students with the marketing plan development skills and the method of preparing a marketing research for an entrepreneurship.
  7. Introduce students to the operational plan preparation skills, and the elements of the successful operational plan.
  8. Introduce students to the entrepreneurship financial plan preparation skills.
  9. Introduce students to the business model building skill and the work plan in the entrepreneurship.
  10. Identify the external business environment and its impact on all entrepreneurship
  11. Explain the effects of technology and electronic marketing on entrepreneurship.
  12. Provide students with the necessary skills to be able to present their entrepreneurial ideas to the supporting and funding entities
  13. Expand students’ knowledge and awareness of the programmes and tools supporting entrepreneurship in the Saudi economy and how to benefit from them. 

ENT101 Lectures


Lecture Title




  • Introduction
  • Self-development areas
  • Tools of self-development
  • Training package contents and lectures
  • ENT101 objectives
  • Course syllabus
  • Students’ assessment
  • Project mark distribution
  • Sample test questions
  • Important information
  • Students feedback on the course
Unit 1: Introduction to Entrepreneurship


Concept of Entrepreneurship

  • From a college paper idea to the largest shipping company in the world
  • Concept of entrepreneurship
  • Definition of the entrepreneur
  • Significance of entrepreneurship
  • Characteristics of the entrepreneur
  • Factors contributing to the success of the entrepreneur
  • Challenges encountering the entrepreneur

Entrepreneurship and Small & Medium-size Enterprises


  • Bajah Food Industries Inc.
  • Concept of the small & medium-size enterprise
  • Criteria of the small & medium-size enterprise
  • Definition of an enterprise in KSA
  • Difference between small and medium-size enterprises
  • Motives to start a small & medium-size enterprise
  • Characteristics of the small & medium-size enterprise
  • Significance of the small & medium-size enterprises
  • Challenges encountering the small & medium-size enterprises


Generating Ideas for Entrepreneurship

Generating entrepreneurial ideas

  • Converting a problem into a profitable entrepreneurship
  • Types of entrepreneurship
  • Classifying entrepreneurship according to the nature of the entrepreneurship
  • Classifying entrepreneurship according to the degree of innovation
  • Classifying entrepreneurships according to the legal nature
  • Entrepreneurial ideas
  • Sources of entrepreneurial ideas
  • Assessment of entrepreneurial ideas
  • Techniques for generating entrepreneurial ideas


The Kingdom and Entrepreneurship
  • Kingdom’s 2030 vision and entrepreneurship
  • History of entrepreneurship in the Kingdom
  • The Kingdom’s role in supporting entrepreneurship
  • Challenges encountering entrepreneurship in Saudi Arabia
  • Kingdom’s 2030 vision and the future of entrepreneurship
  • Success stories of Saudi entrepreneurs
Unit 2: Entrepreneurship Economic Feasibility Studies


Operational Plan

  • Nestle Inc. founder
  • Concept of the operational plan
  • Significance of the operational plan
  • Elements of the operational plan


Financial Plan

  • Payback period method
  • Concept, significance & objectives of the financial plan
  • Financial statements
  • Entrepreneurship assessment
  • Identifying the financing needs
Unit 3: Work plan and the entrepreneurship’s environment


Preparing a Work plan and the Business Model​

  • Google business model
  • Concept and elements of the work plan
  • Concept of the business model
  • Significance of the business model
  • Building the business model



Presentation Skills

  • Present your enterprise
  • Concept and purpose of the presentation skill
  • Necessary skills for the presenter
  • Characteristics of the effective presentation
  • Stages of the effective presentation


Entrepreneurship External Business Environment

  • Business environment
  • Concept of the external environment
  • Significance of studying and assessing the external environment
  • Elements of the external environment
  • Ways to minimize the threats of the external environment


Entrepreneurship Technological Environment


  • Reez Inc. for E. marketing
  • Concept of technology and its relationship to entrepreneurship
  • Elements of the technological environment
  • E. commerce
  • E. marketing
  • Effects of technology on entrepreneurship


Supporting the Pioneering Enterprises in the Saudi Economy

  • How to make full use of the possible opportunities
  • Supporting the pioneering enterprises in the Saudi economy
  • Offered financing support
  • Offered empowerment and development support
  1. Course Syllabus

The following table presents the time plan for implementing the course divided on weeks:

الخطة الدراسية

2. Student Assessment

Course assessment is as follows:

Semester workMidterm Exam10 marks5th – 6th week
Project preparation and presentation25 marks7th – 8th week
Participation and home assignments15 marksongoing throughout the semester
Total50 marks 

Final exam

The exam covers all the course units and lectures. The test questions are multiple choice, and true or false questions.

50  marks9th – 10th week
 Total100  marks 

Description of the course semester work

   First: Midterm exam

   Second: Project

   Third:  Participation and home assignments

First: Midterm exam (10 marks)

The test is out of 10 marks and the questions are either written or multiple choice. The test covers the first unit which encompasses the first four sessions excluding the introductory lecture. The test is prepared based on the criteria set by the department.

Second: Project (25 marks)

In this project, students prepare an economic feasibility study for an idea of an entrepreneurial enterprise and do their best to make it a full-fledged enterprise that is qualified for the competition with the other enterprises on winning the opportunity of being nurtured by Khotwaa, a business accelerator at the Entrepreneurship Institute, King Saud University. The table below explains the implementation mechanism.


Start of implementationTask DescriptionDelivery Date & Project Presentation

Week 3

Proposing an entrepreneurial idea

A group of six to eight students takes part in the project. Then it is uploaded to an electronic platformweek 7 – week 9

Project mark breakdown



Mark Distribution


Total Mark

Marketing Plan

Business description   



Market and industry analysis


Target market segmentation


Marketing mix
(product, price, place, promotion)


Operational Plan

Planning capacity and sales forecast 



Investment costs


Fixed and variable operating costs


Break – even point


Financial Plan

Income statement



Financing needed to start and continue the business


Payback period


Executive Summary

Executive summary



Business Model

Business model





Personal appearance





Interesting introduction


Body language use


Time management


Discussion & ability to persuade




Third:  Participation and home assignments

Each instructor registers the scores of students regarding their participation and interaction in the course lectures via the electronic platform. In addition, he has to record students’ grades for the tasks that have been assigned to them including the participation and the assignments according to the following implementation mechanisms and assessment criteria.

Implementation Mechanisms

  1. Recording the degree of students’ participation and interaction in the course lectures
  2. Asking students to interact and perform the required tasks and activities

Grading and assessment criteria

No.Assessment CriteriaMarkTotal
1Observing student’s performance and his/her positive interaction in the synchronous lectures415 marks
 Participating in forums (minimum of 3 participations)3
2Uploading the project and the presentations to the electronic platform2
3Participating in all of the required activities in the training lectures (asynchronous)6
Last updated on : September 12, 2023 4:24pm